It’s not very often that I get the opportunity to combine writing about my professional career in technology marketing with my passion of motorsports and Formula 1 but on a few occasions I’ve had the opportunity to draw a parallel.

Recently, I was asked to present at my former University on the subject of aligning sales and marketing to aid revenue performance. I wanted to be a little different and took to creating an analogy whereby the salesperson was represented as a Formula 1 driver, and marketing by the team pit crew.

It then got me to think that I could also apply this analogy relating to Business Intelligence…

Having qualified in first place with the fastest time, our driver is starting the race on pole position. Off to a good start, our driver begins to pull out a lead over the rest of the pack; however, as the laps pass by he is beginning to lose grip in his tyres through natural degradation, his fuel levels are beginning to run low and the data analysts and engineers in the pit garage who are constantly monitoring the driver/car performance realize more down force is required to sustain this level of performance and maintain the lead. The team then notify the driver to call into the pits on the next lap in a revision to the original race strategy.

Pulling into the pits our driver comes to a stop in his box; and the pit team go to work changing the tyres, refuelling the car and adjusting the front wing to provide more down force. The intelligence provided by the cars onboard data systems, and the communication and collaborative efforts by team is now the key to winning or losing the race. It’s at this point when pulling the car into the pit box that the driver knows he can sit back feeling confident that his team have all the intelligence to set to work and action the tasks in just a few seconds.

The point I am trying to make here with this analogy is that you should not have to go in search of the data intelligence, it should automatically come to you. This is just the way in which the Casewise Analytics product bundle works in providing you with a series of tools to make successful decisions and communicate the business value to your entire organization ensuring complete transparency.

In today’s society everyone wants information and answers immediately and to a detailed level of choice; and that’s exactly what Casewise Analytics provides.